Landing pages are one of the most critical elements of your website and they gives the first impressions.
What is a Landing Page?
Landing page is the face of Home/Main page of your website. It is a standalone webpage, created specifically for advertising campaign. It is where a visitor "lands" after they click on the link.
Unlike other webpages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as the Call-to-Action. It is the focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
Here are a few successful ones...
Google's Landing Page
Facebook's Landing Page
Nike's Landing Page
Apple's Landing Page
Tesla's Landing Page
Why Landing Page is important?
As we saw above, landing page is critical for any website as it is the promotional and/or product-specific page that is focused on a single goal. It puts you in control by allowing you to lead the visitor towards a specific action that supports your business goal.
Once you have figured out what you want your visitors to do, you could easily make it super easy for them to do it by sending them to a landing page. Landing pages are not only powerful on homepages, but each and every page that you want to establish the purpose of that particular webpage.
Landing page significantly affects your
Conversion rate
Sales
Value of your business goals
Credibility
Brand awareness
and etc.,
I hope your website has a good to excellent landing page and if you need help fixing it, we would love to review and help with it. Let's discuss!
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